Search & Content
Organic search and the content behind it — technical health, structure and a publishing plan that holds up over time.
Organic search rewards patience and punishes shortcuts, so this service is built around things that hold: technical health, a structure that matches what people actually search for, and content accurate enough to survive scrutiny.
The audit produces a list of specific corrections, each with its impact, rather than a score out of a hundred. A score tells you nothing about what to do on Monday.
Content we produce is reviewed for accuracy before publication, and content written in-house is reviewed the same way if it goes into the plan. Publishing at volume is easy; publishing things that remain true is the part that takes work.
What you receive
- A technical audit listing each issue, its impact and how to correct it
- A keyword and topic map tied to the pages that will address it
- A publishing plan with formats, cadence and ownership
- Monthly reporting on rankings, traffic and the pages responsible
Engagement and fees
- Fixed fee for the audit
- Fixed fee for the strategy
- Monthly retainer for an agreed volume of production
How we work
Technical audit
Crawlability, structure, speed and markup, delivered as a list of specific corrections rather than a score.
Topic mapping
What the audience searches for, matched against the pages that exist and the pages that will have to be written.
Production
Content produced or edited to the plan, reviewed for accuracy before it is published.
Measurement
Monthly reporting against the topic map, so it is clear which pages earn their place and which do not.