Market Research
Primary and desk research on a defined market, delivered as an analytical report with the method and the sources stated.
Published market data in Asia lags reality, and the gap is widest exactly where a decision is hardest — a segment that has just started moving, a channel that has just stopped working. Desk research establishes the shape of a market. Talking to people inside it establishes what is currently true.
Every number in our reports carries its source. Where a figure is our estimate, it says so, and the method is written out. A report whose numbers cannot be traced is worth nothing to anyone who has to defend a decision made on it.
What you receive
- An analytical report covering market size, structure, participants and dynamics
- A stated methodology, including what was estimated and what was measured
- The underlying data set in a form you can reuse
- The interview record, where primary research formed part of the work
Engagement and fees
- Fixed fee per report, quoted from the agreed scope
- Per expert hour for the primary research component
- Fixed fee per update
How we work
Scope
The market is defined precisely — the segment, the geography and the period. Most disagreement about market size turns out to be disagreement about the definition.
Desk research
Published sources, regulatory filings, customs and trade data, with each figure attributed so a reader can check it.
Primary research
Interviews with participants — operators, suppliers, distributors — where the published picture is incomplete or out of date.
Synthesis
Findings written up with the confidence attached to each. An estimate is labelled as an estimate.