China Market Entry
Assessment and planning support for companies entering the Chinese market — demand, route to market, partners and the regulatory ground to cover.
The market is large, competitive and changes faster than most entry plans assume. The question is rarely whether demand exists; it is whether it can be reached at a cost that works, through a partner who will still be the right one in three years.
We start with demand and route to market, because those decide whether the rest is worth doing. Where the answer is no, an assessment that says so early is the cheapest deliverable we sell.
Regulatory work here is research into how rules are applied, not a legal opinion. We set out what an activity requires and how long it takes in practice; local counsel confirms the position before anything is filed.
What you receive
- An entry assessment stating whether the case holds, on what evidence
- A route-to-market plan covering channel, pricing and localisation
- A screened list of candidate partners, distributors or suppliers, with the basis for each
- Regulatory research setting out the approvals a given activity requires in practice
Engagement and fees
- Fixed fee for the assessment
- Fixed fee for the plan, quoted after the assessment
- Monthly retainer for continuing advisory work
How we work
Demand
Whether the product has a buyer at a price that works, tested against operators in the category rather than against a market-size figure.
Route to market
Channel structure, pricing reality and what localisation actually requires, from people who have taken comparable products in.
Partners
Candidates identified and screened. Where a specific counterparty matters, the work continues as Due Diligence.
Regulatory ground
What approvals the activity needs, how long they take in practice and who grants them. This is regulatory research rather than a legal opinion — local counsel signs off the position before anything is filed.